We are looking for a Web3 and Crypto Marketing SEO and Digital marketing expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. You will also manage the marketing campaigns from generating the leads to successful conversions.

Responsibilities

• Execute tests, collect and analyze data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion, and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Requirements and skills
• Proven SEO experience
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, SEM RUSH, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and digital marketing.
Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Designs build, and maintain our social media presence.
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Identifies trends and insights and optimizes spend and performance based on the insights.
Brainstorms new and creative growth strategies through digital marketing.
Plans execute, and measures experiments and conversion tests.
Collaborates with internal teams to create landing pages and optimize the user experience.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Identifies critical conversion points and drop-off points and optimizes user funnels.
Collaborates with agencies and other vendor partners.
Evaluates emerging technologies.
Provides thought leadership and perspective for adoption where appropriate.